I know that this will be controversial, because I am a media representative talking about the media in the third person. However, if I make you think, then I will have done my job.
The media’s purpose is to serve its audience with information and access to policy and procedure that may otherwise not be transparent. Media organizations —whether they are in print, broadcast or online mediums — are established to serve their audience base.
Educate the public on what they want to know and give them the facts so they can make an informed decision concerning their own lives.
The ethical media does not aim to make decisions for its audience, persuade their audience, nor spoon-feed their audience with individual or personal decisions/beliefs.
I am beyond upset at people in the public blaming the media for all of the issues, problems and dysfunctions of America.
It is always easy to pass your burdens or problems on someone else.
When you were a kid and broke something that belonged to your mother, it was always easier to say it was your sibling or the dog. It was easier to lie if you thought it would never get back to you.
At some point, you had to face the facts that you broke the vase, and you either had to pay for it or suffer the punishment.
Put yourself in the media’s shoes: How easy is it to serve the public that blames you for all of its problems?
How does it feel to come into work everyday to get phone calls, or emails regarding someone who has no media training telling you how to do your job?
How would you feel about a job that you never get paid enough to do, for the hours you work and the sacrifices you make?
When every day you spend away from your loved ones, family, friends and other obligations is for a public that doesn’t respect your work, your contributions or your sacrifices.
Now, rethink this media conspiracy. Conservatives often think that the media is too liberal while liberals often think that the media is too conservative. Could it be it depends on perspective and exposure?
Everything that is correlated is not causated. It’s possible that information can be correlated without one event causing the other.
People are more important than issues, but in a demand-driven world, we have to focus on problems to solve before people to introduce.
If you ask for it we will try to write about it but we are not magicians or have flying carpets. If you tell us two hours before the event, it’s a miracle if we are there. But, send us your calendar and we can work you into the schedule.
The media is not the enemy, people make mistakes and try to cover them up, and the media will report it, if it is the truth.
The media’s job is to seek the truth and report it, minimize harm (ever wonder why we don’t print victims names), act independently (not liberal or conservative), and be accountable (the reasons why we answer your phone calls and heed your recommendations).
The media is not the enemy; the media is seeking the represent the people that they are accountable to.
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The Media ‘Conspiracy’
February 7, 2012
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