Cox Sports, SU sign deal

Cox Sports Television (CST) has agreed to produce over 25 Southern University sports events through an extensive television and promotional partnership.
The agreement was announced January 9 by SU Chancellor Edward R. Jackson and CST head Rod Mickler.
“Cox Sports Television is very pleased to begin this new partnership with Southern University,” said Mickler. “The rich history and tradition of the school along with their competitive play in all sports will make the Jaguars a great addition to our network.”
The agreement also calls for joint promotions through the respective websites, re-airs of Jaguars coach’s shows, replays of Jaguar games during the summer months, and promotional mentions and branding of CST during all home sporting events.
“This is an exciting announcement for all Jaguar fans,” said Jackson. “Through this new television agreement with Cox Sports Television, Southern University will get tremendous exposure for the many fine student athletes and great teams we field throughout the year.”
According to Floyd Kerr, SU athletic director, SU coaches are excited to have such a recruiting tool.
“The Gulf Coast is also home to many of our Alumni and fans who will now be able to follow the Southern University Jaguars throughout the year,” said Kerr.
CST, the new home of the New Orleans Hornets, is a 24-hour, local sports network that delivers professional, amateur, and collegiate men’s and women’s sports events to approximately 600,000 viewers in Louisiana, southern Mississippi, western Alabama, and the Florida panhandle.
The telecast will begin in late January with men and women’s basketball. CST will also produce tape-delayed coverage of selected football games as well as men’s baseball, women’s softball, track and field, and other Jaguar events throughout the year.