Ulta Teaming up with MAC

If you have to shop for your favorite M.A.C. products online because you, unfortunately, don’t live within the vicinity of a shopping center that has giant cosmetics stores and all of its vibrant products, well here is some good news for you; M.A.C. is coming to Ulta Beauty.
The brand that brought you the hilariously titled “Basic B**** Palette,” Taraji P. Henson’s sold-out shimmer collection, and the great red Betty Boop lipstick is officially making its way onto the shelves of mainstream beauty retailer, Ulta Beauty according to the company.
Beginning this upcoming May, the cosmetics brand’s cult classics including Lipgloss, eye-shadow palettes, and even the Allure editor-loved Ruby Woo will all be sold on ulta.com.
Shoppers will have to wait to buy their beloved M.A.C. products in person in June at more than a hundred Ulta Beauty stores.
“This is a great opportunity to bring M.A.C. on stream to a whole new audience,” Karen Buglisi Weiler, M.A.C. global brand president, stated. “In my mind, there’s maybe a customer who shops at Ulta, but has never walked into a M.A.C. store. Maybe she’s never walked into a Nordstrom to purchase M.A.C. or maybe she’s never walked into a Macy’s.” When social media got ahold of this news it was two different reviews. Some people were excited and others not so much. The people that were not so excited felt that M.A.C. has its own originality and it takes away its status and the exclusiveness to the brand. People also think Ulta might not be a good fit for the brand. Those with more supportive views think this will be great for people who never really have access to the brand. There are a lot of reasons to be excited about this merge. Convenience is one of them. The sheer love of good makeup being spread in the world is another. Others are also wondering why there is no sign of the brand coming to Sephora yet? According to a story on WWD.com, it all comes down to location. MAC stores and the department stores that carry the brand tend to be in malls where Sephora is also located. Ulta, on the other hand, is often located in strip malls as its own standalone location. Therefore, this move gives MAC a whole new stream of traffic. MAC celebrated with a nice announcement on Instagram calling it the “Best. News. Ever.” It just might be. People are looking forward to see how people are going to react when M.A.C products are actually on the shelves. Also, people are wondering will there be any competition between the two stores even though they will be selling the same products. Will Ulta get more sells than M.A.C? Will selling M.A.C products in Ulta be a success? Stay tuned for future updates when the products are actually released in stores in June 2017.