Public Relations Student Society of America (PRSSA)

The Southern University chapter of Public Relations Student Society of America is an organization for students interested in public relations and communications. The organization seeks to advance the public relations profession by nurturing generations of future professionals. By advocating rigorous academic standards, high ethical principles, and diversity in the profession of public relations, PRSSA brings students together with branding images and knowledge of the media and the ever-changing world of public relations.
With more than over 11,000 students and advisors organized into more than 300 chapters, Southern University is just one of the many influenced by PRSSA and the opportunities it can bring. While the SU chapter of PRSSA has had its ups and downs throughout the years, the chapter remains on top of the public relations trends in the U.S.
Public relations professionals from across the country have spoken and influenced PRSSA members on the SU campus with their knowledge and skills. The chapter has solidified relationships with professionals such as the PR Director for the Baton Rouge Chamber of Commerce, Lauren Hatcher and PR Specialist for Solid Ground Innovations, Kali Johnson.
As of the spring semester of 2015, the chapter has done many things on campus to bring students information on what exactly public relations is, and how it can help them to further their careers. The chapter, collaborating with the Mass Communications Department, hosted a Thanksgiving luncheon in the fall 2014 semester for the students and staff of the department. In addition, the chapter has held informational events, forums and fundraisers.
Lashawn Haynes is the current president of the SU chapter, serving under him is Vice-President Ebony Hollins. Dr. Yolonda Campbel serves as secretary advisor. Currently, the chapter as 15 members, and is open to all. There are no requirements, besides an interest in public relations and a desire to learn more about it.
“Even though we are in the rebuilding stage, we are making amazing progress at a fast pace,” said Justin Patterson, a PRSSA member. “I am excited to be a part of this great organization.” Patterson finished.
For the first time in the chapter’s history, its members will be attending the Loop conference in Chicago, IL, where they will represent the university and return with more information on branding, social media practices and media.
“PRSSA is beneficial to all students, because it teaches the importance of communication and building relationships,” said Campbell. “No matter your field of study, you will always have to promote yourself. You are your most important brand.”
For more information on upcoming events and how to join PRSSA, follow them on Instagram @SUBR_PRSSA or visit PRSSA in Stewart Hall for organizational meetings on Wednesdays at 3 p.m.