The Journey to Miah’s Beauty

The cosmetic industry has been revolutionized in the aspect of widening the range of colors available for Black customers, quality products are more affordable, and our own people are branching out to create their own line of makeup. Currently, Rihanna’s “Fenty Beauty” line is one of the top makeup lines today. Her creation has managed to inspire young entrepreneur Shemiah Neblett.
Shemiah is a sophomore criminal justice major originally from Guyana. Many years ago Neblett’s grandfather moved to the United States and at the age of nine years old, her grandfather filed for her to be moved as well. She explained her grandfather was living in
Louisiana during the time of her transition which allowed her to become a resident of Louisiana.
“A culture shock” is how Neblett described her adjustment to the move.
Learning theaccent of Louisiana natives and the weather change were two big roles in her adaptation. She explained how it felt like she was living in two different worlds, but at this time she has fully embraced her new home.
The CEO of “Miah’s Beauty” began her journey of entrepreneurship in 2017. The launch of her cosmetic line began in July 2022. During the creation of a business, it can be considerably challenging to come up with a name that will be memorable.
“Miah’s Beauty”, came about by blending the owner’s name and naming the type of business. Miah was thirteen when she began her journey.
When asked what inspired her to bring her vision to life, she explained that she always wanted to build something of her own. The idea of working under someone was not the ideal life she wanted for herself, so creating a business was a perfect fit. ‘Miah’s Beauty’ caters to all skin types, and this keeps her business unique.
As a young woman, doing makeup is part of one’s everyday routine.
Neblett gave some insight into how she supplies her products by sharing that she has a vendor who assists her with the creation of her products. The vendor allows her to have creative control and quality products made for her customers. After receiving the customized products from her vendor, her job is to market in the best way possible to receive traction.
Her favorite products were the chocolate lip liner, sugar cookie lip gloss, and the ‘bomb’ lashes.
In the future, Neblett hopes to expand her business in the aspects of the number of customers to obtain more products, and to upgrade her brand to the likeness of Rihanna’s ‘Fenty Beauty’. Some advice she gave for young people who are looking to build a career in the cosmetic industry is to have patience, stay motivated, and do your research. Shemiah emphasized that doing your research is very vital in the cosmetic industry.
Making sure that the products are up to the correct standards, having an ingredient list for customers, and proper packaging are a large part of the job. For legal purposes, you must not try to cut any corners.
Check out her Instagram @miahsbeautyy and orders can be placed by logging on to her website miahsbeautyy.com