He’s His Own Boss: Organic Diego

What comes to mind when you hear the word “entrepreneur?” Do you think of CEOs of fast food or retail chains? Well, an entrepreneur is anyone that creates a name for their business or brand and works for themselves. Southern University is full of entrepreneurs in various industries such as hairstylists, fashion designers, and chefs. One of the most well-known and hardworking entrepreneurs on the bluff is graduating senior Michael Walker, also known as “Organic Diego.” Diego is an animal science major from Lafayette, LA “I’m a professional dibbler and dabbler, meaning I am a serial entrepreneur”, said Diego. His first business was fixing phones, then he began making daquiris. The daquiris were a hit so then he began making desserts and cold-press fruit and vegetable juices. According to Diego, those were his businesses to get him through college. Diego grew up doing farm-like chores and realized that there is money to be made in the agriculture business. As of right now he is a farmer and has had up to twelve gardens across the United States at one time. He has built his own chicken coop. He has fruit orchards and can grow just about any fruit or vegetables and has grown the world’s hottest pepper. He even brought the peppers to campus to let students see for themselves how hot they actually are. Diego has even partnered with the University and has 50 plants in the greenhouse.
Aside from gardening, Diego and a few of his friends created Redhi House Creative Studios which is a creative agency. Redhi House helps creators by giving them tools such as cameras and computers, mentoring them, and helping them find jobs. They recently helped create a technology summer camp for kids that was funded by the city. Diego is also the co-manager of a record label and he helps artists get studio time and helps create music videos. He also has four wheelers and dirt-bikes available for rent.
Diego says he has a natural and organic thought process. When he first wakes up, he has me-time in which he is not answering his phone for thirty minutes. When asked what makes him an entrepreneur he said “I tell myself I’m an entrepreneur and I’m really like that. I’m unemployable.” He is not to fond of working a “regular” job and getting taxes taken away from his check. Rather than working for a supervisor, he can create a product that will put money in his pocket. Diego is also very open sharing his knowledge and helping fellow Jaguars become their own boss.
To find out more about Diego and keep up with his business ventures, you can search him on all social media platforms under ‘Organic Diego.’ Another reason why Diego has been successful is because of the support from fellow students.