NEW YORK (AP) — Jay-Z and watchmaker Audemars Piquet announced Tuesdaythe creation of a limited-edition timepiece.
A series of 100 watches will retail for between $23,500 and $69,500.
“I chose to partner with Audemars Piquet based on the quality andintegrity of the brand,” Jay-Z said in a statement. “It’s a perfect marriage.”
The 35-year-old rap mogul has lately been a trendsetter of high style. Onthe song “What More Can I Say,” he raps, “I don’t wear jerseys, I’m 30-plus.Give me a crisp pair of jeans…”
The watches were co-designed by Jay-Z, whose real name is Shawn Carter.
They are to commemorate his 10th anniversary in the music industry, witha portion of the proceeds to benefit the S. Carter Scholarship Fund.
