Retail & Sales: Joint Greek Council host Student Pop-up Shop

A pop-up shop, also known as flash retailing, is a trend in which a business opens a sales location at random for a limited time before closing it.
The purpose of this method is to grab people’s attention, create a sense of urgency, and entice them to come to the store for a fun, limited-time event.
Southern University provides numerous opportunities so that students and local businesses can get engaged on campus.
On Tuesday, September 21st, Southern hosted a pop-up shop event in the Southern University Cotillion Ballroom inside of the Smith-Brown Memorial Union.
Some of the entrepreneurs and businesses that participated in the pop-up included:
Makiiya McMillian, a sophomore at Southern University majoring in business management, is the daughter of a cosmetologist. McMillian began doing hair at the age of 13. She says that “hair started as a hobby for her and through hard work and dedication I turned it into a business.” McMillian is the CEO and founder of “The MK Effect” which is a cosmetics brand. She specializes in lace wig installation and makeup artistry. For more information about “The MK Effect” services and contact information, you can follow her on Instagram at _themkeffect_ or send her an email at themkeffect15@gmailcom.
Jazz Eugene, a freshman at Southern majoring in nursing. Eugene is the owner of Pretty Protective Gear, which is a self-defense keychain company. Eugene recalls watching a video of a young woman being harassed by men at a gas station as the spark that ultimately created her business. She understands that the world can be an unsafe place and there are not many forms of safety for underage adults. Eugene aims to not only provide legal forms of safety for others but also educates others about safety concerns. For more information about “Pretty Protective Gear” services and contact information you can visit her website at prettyprotectivegear.com.
Maliya Johnson, is a senior at Southern majoring in finances and owner of “Nanny’s Cupcakes,” which is a confectionery business. Johnson’s business got its name because as a child was in the kitchen with her “nanny” when most children would have chosen to be outside. Despite the name, “Nanny’s Cupcakes” offers a variety of products and is “a one stop shop for all your confectionery needs.” For more information about “Nanny’s Cupcakes” you can follow their Instagram page at nannyscupcakesss or email Johnson at [email protected].
Charles Daniel who is the owner of the “Geaux Ride”, which is the only glow in the dark bicycle boutique. Daniel, a Baton Rouge native, moved to New Orleans which is a city notorious for parties, drinking, and nightlife. It was there that Daniel felt a growing need for safer night light options, which led to the establishment of “Geaux Ride.” This business serves as a family night, date night, and even a mental health outlet for the Baton Rouge community. The “Geaux Ride” is entering their fifth year in operation and their first year at their physical location in Baton Rouge. For more information about the “Geaux Ride” and their service you can visit their website at www.GeauxRide.com
Andrea Bob, who is a sophomore at Southern majoring in business management. She is the owner of “Bob’s Custom Creations,” which is a custom art business. She has been drawing since she was 5 years old. Bob is a versatile artist, specializing in custom art pieces and she is “improving daily.” For information about “Bob’s Custom Creations” and services you can email her at [email protected] or you can visit their Instagram page at abcustcreations.
Malik Ellis who is a junior at Southern majoring in biology and Christian Lane who is a junior majoring in business at Southern are the co-owners of “Poverty Baby,”’ which is a clothing and apparel fashion brand. Through hard work and dedication Ellis and Lane turned their passion for fashion into a business. Despite the business being established in 2020, Ellis and Lane have plans on expanding their products and color ways. For more information about “Poverty Baby’s” services and products you can follow their Instagram at povertybabyco.
To learn more about future activities, visit the Southern University website and select the program & activities webpage.