Since its founding in 1923, The Walt Disney Company has continued to expand the brand. It’s most recent development is the Disney+ app. In September 2017, Disney announced its streaming video service that would challenge Netflix, Hulu, and other similar streaming services. Disney+ will be an all-in-one video destination for classical and modern movies and TV series from the Disney franchise. As stated by Disney, “…in year one, you’ll be able to rediscover more than 7,500 episodes and 500 films from our library.”
Online streaming has become a more common thing in today’s society. Marcus Jackson, a Mass Communication senior student, says the reason for that is “…because of the cost and that there is more availability for the type of programs…” Nikyah Garder, another Mass Communication senior, agrees to say “More people spend time on their phone than sitting in front of a television. When things are of easier access they tend to accommodate people with busier schedules.”
With this new Disney app, customers will be able to view all of their favorite shows and movies that we have come to love. So far the types of titles have been broken into several distinct sections, Disney films, Disney animation, Disney Channel Originals, Pixar, Star Wars, Marvel and National Geographic. The Disney Company has released a lineup of various films and shows like Kim Possible (2002), Recess (1997), The Lion King (1994) and Remember the Titans (2000). As well after its release, the newer Disney movies like Frozen 2, Toy Story 4 and the live-action remake of The Lion King will also appear on the app after their theatrical and home-video release. The app is projected to have up to thirteen million subscribers by the end of 2020, as projected by Benjamin Swinburne, a Morgan Stanley analyst, and add fifty million subscribers coming from other online services that include Disney+, Hulu and ESPN+. By the year 2024 Disney+ can gain more than 130 million subscribers.
The Disney+ app will soon be found on viewing platforms, such as Apple TV, Roku, Google Chromecast, iOS, Andriod, gaming consoles and the Andriod TV platforms. Customers will be able to stream on four devices and to create up to seven different profiles. So that there will be several subscription options offered for customers. Pre-orders started on September 23, 2019 for customer’s families with different viewing desires can have uniteruppted viewing. A person can start watching a show, stop for whatever reason, come back minutes or hours later and pick right up where they left off. To pre-order their favortire Disney+ subscription from the Disney+ website.
The subscriptions range from $6.99 a month plan to $69.99 a year. When the app is fully released there will be a bundle of $12.99 a month available for purchase. Each of these subscription plans have the benefits of having no ads or commercials and to have unlimited streaming. Officially the Disney+ app will be released on November 12, 2019.
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Disney+: A Magical World of Online Streaming
October 22, 2019
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